Three ways to work with P1, each built for a specific stage, need, and level of commitment. Every engagement is scoped to fit your situation. Not a pre-packaged service menu.
Whether you need an embedded CMO, a single high-stakes deliverable, or an ongoing strategic sounding board, there is a model designed for that moment.
Ongoing senior marketing leadership. Roark embedded as your acting CMO on a part-time basis: strategy, judgment, and personal execution in one.
The retainer is the flagship model. Roark works directly inside your company as a player-coach, setting priorities, making trade-offs, and personally executing the highest-leverage work each month. You get the judgment of a seasoned CMO and the execution of a senior marketer, without the cost or commitment of a full-time hire. A weekly cadence keeps work moving and leadership visible.
A defined scope, a fixed outcome, a finite timeline. One high-stakes deliverable done right.
Some companies do not need ongoing leadership. They need one critical thing done well before they can move forward. A positioning reset. A messaging overhaul. A GTM diagnostic. A sales enablement package built from scratch. The focused project model is scoped to a specific outcome, priced as a fixed fee, and delivered within a defined timeline. It is also a natural way to start a working relationship before committing to a broader retainer.
Ongoing senior judgment without full execution. A strategic sounding board for companies that already have marketing capacity in place.
The advisory model is built for companies that have execution capacity in place (a marketing hire, an agency, or an in-house team) but lack a senior operator who can pressure-test strategy, sharpen positioning, and help leadership make confident marketing decisions. Roark meets regularly to review plans, challenge assumptions, and provide the kind of honest senior guidance that does not come from inside the building.
P1 does not sell pre-packaged tiers. The scope of every engagement is built from scratch around what you actually need, what stage you are at, and what success looks like for you specifically. That means the first conversation is diagnostic, not a pitch.
Engagements are deliberately limited in number so each client gets meaningful time and attention. If availability is limited when you reach out, that will be stated clearly upfront.
Understand your situation, stage, and what is most pressing. No intake form, no prep required. Just your context.
If there is a fit, Roark proposes a scope aligned to your actual needs: model type, time commitment, deliverables, and timeline. No surprises.
Once scope is agreed, the engagement begins quickly. There is no lengthy onboarding phase before real work starts.
Roark personally does the work. No handoffs to junior staff, no account management layer between you and the output.
Speed matters. The goal is meaningful work underway by the end of month one, not a lengthy strategy document delivered before anything gets done.
Review existing materials, customer and prospect conversations, competitive landscape, and current positioning. Build a complete picture of where things stand before making any recommendations.
Identify the gaps. Positioning clarity, messaging consistency, GTM alignment, sales and marketing friction, board expectations. Honest assessment of what is working and what is not.
Sequence the work by impact and urgency. Not everything can go first. A clear, agreed-upon priority list prevents the scattered effort that kills early-stage marketing momentum.
The highest-leverage work starts moving. By day 30, you have a clear view of priorities and meaningful output already in progress, not a deck promising future delivery.
The deliverable at 30 days is not a strategy document. It is a shared understanding of the priorities, a working plan, and real work already underway. Strategy and execution happen together from the start.
That is what the first call is for. Bring your situation and Roark will tell you honestly whether there is a fit and what shape it would take.