The operator behind P1.
Roark Pollock is a growth-focused marketing executive with deep experience helping cybersecurity and B2B SaaS companies move from founder-led, unclear go-to-market motions to category clarity, repeatable pipeline, and measurable revenue growth.
He is frequently brought in to reset positioning, build the first version of the GTM engine, and scale execution as the business grows. His track record spans category repositioning, analyst leadership, pipeline and ARR growth, and successful exits. He has held the CMO and CEO titles and understands the board and investor dynamic from the inside.
Before moving into marketing leadership, Roark spent more than a decade in product management and product marketing roles at companies including TippingPoint, Dell Networking, Ixia, and MegaPath. That foundation shapes how he approaches every GTM challenge: with the rigor of someone who has built and launched products, not just messaged them. It is a material difference in how he thinks about positioning, buyer understanding, and sales enablement.
That experience is the foundation for every P1 engagement. When a founder works with P1, they are working directly with Roark. There is no team behind him doing the work. The judgment, the execution, and the accountability are his.
Roark holds an MBA from the Kellogg School of Management at Northwestern University with concentrations in Marketing, Business Strategy, and Finance, and a BS in Mechanical Engineering from Texas A&M University.